PENGARUH E-SERVICE QUALITY, ONLINE CUSTOMER REVIEW, DAN PRICE TERHADAP PURCHASE INTENTION PRODUK MATAHARI DI SHOPEE

Chantika Melya Esyadha Putri, . (2025) PENGARUH E-SERVICE QUALITY, ONLINE CUSTOMER REVIEW, DAN PRICE TERHADAP PURCHASE INTENTION PRODUK MATAHARI DI SHOPEE. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

The growth of e-commerce and the shift in consumer shopping behavior from offline to online have posed challenges for retail companies such as Matahari Department Store in maintaining consumers purchase intention. One strategy adopted is leveraging e-commerce platforms such as Shopee. This research aims to identify, analyze, and examine the influence of E-Service Quality, Online Customer Review, and Price on the Purchase Intention of Matahari products on Shopee. This study was conducted using a quantitative approach with descriptive and inferential analysis techniques supported by SmartPLS 4.0. Data were collected through an online questionnaire. The population in this study consists of Shopee users in the Jakarta area who are at least 17 years old, are aware of the presence of Matahari on Shopee, and have read reviews of Matahari products on the platform. The sample used in this research consisted of 110 respondents, selected using a non-probability sampling technique, specifically purposive sampling. The results of this study indicate that E-Service Quality does not have a significant effect on the Purchase Intention of Matahari products on Shopee. Meanwhile, Online Customer Review and Price have a significant effect on the Purchase Intention of Matahari products on Shopee.

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil: 2210111125] [Pembimbing: Suharyati] [Penguji 1: Pusporini] [Ketua Penguji: Miguna Astuti]
Uncontrolled Keywords: E-Service Quality; Online Customer Review; Price; Purchase Intention
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HF Commerce
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: CHANTIKA MELYA ESYADHA PUTRI
Date Deposited: 17 Mar 2026 02:10
Last Modified: 17 Mar 2026 02:10
URI: http://repository.upnvj.ac.id/id/eprint/41452

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