PENGARUH E-SERVICE QUALITY, PERCEIVED EASE OF USE, DAN E-WOM TERHADAP REPURCHASE INTENTION PADA E-COMMERCE

Neysa Sabita Maheswari, . (2025) PENGARUH E-SERVICE QUALITY, PERCEIVED EASE OF USE, DAN E-WOM TERHADAP REPURCHASE INTENTION PADA E-COMMERCE. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study adopts a quantitative approach to examine, analyze, and validate the impact of e-Service Quality, Perceived Ease of Use, and Electronic Word of Mouth (e-WOM) on Repurchase Intention. The population comprised all active users of e-commerce platforms in the Jabodetabek region. A total of 200 respondents were selected as the sample using a non-probability sampling method with purposive sampling. In this study, data were collected by distributing online questionnaires via Google Form. The analysis was conducted using the Partial Least Squares (PLS) method with SmartPLS version 4. The findings reveal that (1) e-Service Quality exerts a positive and significant influence on Repurchase Intention, (2) Perceived Ease of Use has a positive and significant impact on Repurchase Intention, and (3) Electronic Word of Mouth (e-WOM) positively and significantly affects Repurchase Intention.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2210111154] [Pembimbing: Alfatih Sikki Manggabarani] [Penguji 1: Prasetyo Hadi] [Penguji 2: Princhita Nabila Maram Pahlawan]
Uncontrolled Keywords: e-Commerce, e-Service Quality, Perceived Ease of Use, Electronic Word of Mouth (e-WOM), Repurchase Intention
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HF Commerce
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: NEYSA SABITA MAHESWARI
Date Deposited: 17 Mar 2026 01:27
Last Modified: 17 Mar 2026 01:27
URI: http://repository.upnvj.ac.id/id/eprint/41433

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