PENGARUH BRAND IMAGE DAN SERVICE QUALITY TERHADAP REPURCHASE INTENTION DIMEDIASI CUSTOMER SATISFACTION PADA KEDAI KOPI JANJI JIWA

Florentine Rachel Zipora, . (2025) PENGARUH BRAND IMAGE DAN SERVICE QUALITY TERHADAP REPURCHASE INTENTION DIMEDIASI CUSTOMER SATISFACTION PADA KEDAI KOPI JANJI JIWA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

The purpose of this quantitative research is to identify, analyze, and verify the direct and indirect influence of brand image and service quality on repurchase intention, mediated by customer satisfaction. This study involves 135 respondents who are Janji Jiwa customers aged at least 17 years, active in the Jabodetabek area, and have visited the same Janji Jiwa coffee shop at least twice, as primary data, analyzed using SmartPLS 4.0 software. The data collection in this study used a purposive sampling technique and applied descriptive and inferential analytical approaches. The results of this study indicate that (1) Brand Image has a significant positive effect on Repurchase Intention, (2) Service Quality has a significant positive effect on Repurchase Intention, (3) Customer Satisfaction has a significant positive effect on Repurchase Intention, (4) Customer Satisfaction significantly and positively mediates the relationship between Brand Image and Repurchase Intention, and (5) Customer Satisfaction significantly and positively mediates the relationship between Service Quality and Repurchase Intention.

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil: 2210111070] [Pembimbing: Guntur Syahputra Saragih] [Penguji 1: Princhita Nabila Maram Pahlawan] [Ketua Penguji: Prasetyo Hadi]
Uncontrolled Keywords: Brand Image, Service Quality, Customer Satisfaction, Repurchase Intention
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HM Sociology
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: FLORENTINE RACHEL ZIPORA
Date Deposited: 25 Mar 2026 08:02
Last Modified: 25 Mar 2026 08:02
URI: http://repository.upnvj.ac.id/id/eprint/41197

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