PENGARUH LIFESTYLE, TRUST, DAN PRICE PERCEPTION TERHADAP PURCHASE INTENTION PRODUK FASHION DI SHOPEE SELAMA RAMADHAN 2025

Aliaputri Dharmayanti, . (2025) PENGARUH LIFESTYLE, TRUST, DAN PRICE PERCEPTION TERHADAP PURCHASE INTENTION PRODUK FASHION DI SHOPEE SELAMA RAMADHAN 2025. Tugas Akhir thesis, Universitas Pembangunan Nasional Veteran Jakarta.

[img] Text
ABSTRAK.pdf
Download (179kB)
[img] Text
AWAL.pdf
Download (12MB)
[img] Text
BAB 1.pdf
Restricted to Repository UPNVJ Only
Download (584kB)
[img] Text
BAB 2.pdf
Restricted to Repository UPNVJ Only
Download (498kB)
[img] Text
BAB 3.pdf
Restricted to Repository UPNVJ Only
Download (722kB)
[img] Text
BAB 4.pdf
Restricted to Repository UPNVJ Only
Download (1MB)
[img] Text
BAB 5.pdf
Download (209kB)
[img] Text
DAFTAR PUSTAKA.pdf
Download (199kB)
[img] Text
RIWAYAT HIDUP.pdf
Restricted to Repository staff only
Download (295kB)
[img] Text
LAMPIRAN.pdf
Restricted to Repository UPNVJ Only
Download (3MB)
[img] Text
HASIL PLAGIARISME.pdf
Restricted to Repository staff only
Download (17MB)
[img] Text
ARTIKEL KI.pdf
Restricted to Repository staff only
Download (307kB)

Abstract

The rapid growth of e-commerce in Indonesia has transformed consumer shopping behavior, including the purchase of fashion products. Ramadan is a strategic period for platforms such as Shopee, yet recent data indicate a decline in purchase intention as consumers become more cautious in managing their budgets and prioritizing basic needs. In this context, purchase intention is influenced not only by needs, but also by lifestyle, trust in the platform, and price perception. This study aims to analyze the influence of lifestyle, trust, and price perception on the purchase intention of fashion products on Shopee during Ramadan 2025. This research employs a quantitative method with a non-probability sampling technique, involving 132 consumers domiciled in DKI Jakarta who have viewed or browsed fashion products on Shopee during Ramadan 2025. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings show that: (1) lifestyle has no significant effect on purchase intention; (2) trust has a significant effect on purchase intention; and (3) price perception has a significant effect on the purchase intention of fashion products on Shopee during Ramadan 2025.

Item Type: Thesis (Tugas Akhir)
Additional Information: [No. Panggil: 2210111085] [Pembimbing: Dienni Ruhjatini Sholihah] [Penguji 1: Risty Rahma Dafina] [Ketua Penguji: Suharyati]
Uncontrolled Keywords: Fashion, Lifestyle, Price Perception, Purchase Intention, Shopee, Trust
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
H Social Sciences > HM Sociology
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: ALIAPUTRI DHARMAYANTI
Date Deposited: 26 Mar 2026 04:08
Last Modified: 26 Mar 2026 04:08
URI: http://repository.upnvj.ac.id/id/eprint/41186

Actions (login required)

View Item View Item