Iqtada Bi Muhammad, . (2025) DEKONSTRUKSI MAKNA IKLAN BLUEBIRD VERSI #STANDARNYAMANINDONESIA (KAJIAN DEKONSTRUKSI DERRIDA). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study analyzes the construction of the meaning of "Indonesia's standard of comfort" in Bluebird's #StandarNyamanIndonesia advertisement using Jacques Derrida's deconstructive approach. The focus is on uncovering the hierarchy of meaning, biases, and hidden assumptions within the advertisement's narrative. The findings reveal that the advertisement establishes a hierarchy by emphasizing friendliness, cleanliness, and ease of access as the core aspects of comfort. However, the deconstructive approach shows that these meanings are fluid, biased, and do not always reflect users' experiences. This study concludes that the "standard of comfort" promoted in the advertisement is a complex social construct open to reinterpretation.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 2010411062] [Pembimbing: Firdaus Noor] [Penguji 1: Damayanti] Penguji 2: Azwar |
| Uncontrolled Keywords: | Deconstruction, Meaning, Standard of Comfort, Bluebird Advertisement. |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HE Transportation and Communications H Social Sciences > HT Communities. Classes. Races |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | IQTADA BI MUHAMMAD |
| Date Deposited: | 09 Sep 2025 10:26 |
| Last Modified: | 09 Sep 2025 10:26 |
| URI: | http://repository.upnvj.ac.id/id/eprint/40258 |
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