Abdullah Hanafi, . (2025) TRANSFORMASI DIGITAL GOJEK DALAM MENINGKATKAN EFISIENSI TRANSAKSI PEMBAYARAN DIGITAL. Tugas Akhir thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This final project analyzes Gojek's digital transformation and its impact on transaction efficiency and financial inclusion in Indonesia. The background highlights the rapid smartphone adoption and consumer expectations for fast, easy digital services, driving local tech companies like Gojek to build integrated digital ecosystems. The primary objectives are to describe Gojek's transformation process, identify its digital innovations and features, and analyze their impact on financial inclusion. The research employs a descriptive qualitative approach through comprehensive literature review, processing secondary data from scientific journals and relevant reports from the last five years. The findings indicate that Gojek has evolved into a super-app through technological investments (big data, AI) and feature development like GoPay, significantly enhancing digital transaction efficiency. This transformation also crucially impacts financial inclusion, providing digital payment access for the unbanked and MSMEs, improving financial literacy, and creating digital footprints that potentially ease access to credit. In conclusion, Gojek is a vital catalyst in digitalizing transactions and expanding financial inclusion in Indonesia..
| Item Type: | Thesis (Tugas Akhir) |
|---|---|
| Additional Information: | [No. Panggil; 2210101058] [Pembimbing: Anita Nopiyanti] [Penguji 1: Ranila Suciati] [Penguji 2: Mira Rahmi] |
| Uncontrolled Keywords: | Digital Transformation; Financial Inclusion; Gojek; Digital Payment; Super-App |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HG Finance H Social Sciences > HJ Public Finance |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) |
| Depositing User: | ABDULLAH HANAFI |
| Date Deposited: | 26 Aug 2025 10:49 |
| Last Modified: | 26 Aug 2025 10:49 |
| URI: | http://repository.upnvj.ac.id/id/eprint/39323 |
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