Naisha Shazfa Zahrania, . (2025) EVALUASI KINERJA USAHA PANGKALAN GAS DEASY YULIARTI DENGAN METODE BALANCED SCORECARD DAN BUSINESS MODEL CANVAS. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
LPG distribution outlets, as part of the energy-sector MSMEs, play a vital role in ensuring household energy availability. This study aims to evaluate the performance of Pangkalan Gas Deasy Yuliarti using the Balanced Scorecard (BSC) approach, which involves strategy mapping through a Strategy Map, priority setting via the Analytic Hierarchy Process (AHP), and performance weighting using Key Performance Indicators (KPI). The results indicate that the financial perspective holds the highest priority weight (0.3345), followed by customer (0.2441), learning and growth (0.2205), and internal business processes (0.2009). The KPI scores for each perspective were: financial (0.2550), customer (0.1661), internal business processes (0.1457), and learning and growth (0.2194), resulting in a total weighted performance score of (0.7862), which falls into the “sufficient” category. Several indicators, such as ROI, cost reduction, and customer satisfaction, require further attention. Improvement recommendations were formulated using the Business Model Canvas (BMC) approach, encompassing strategies for service enhancement, operational efficiency, customer relationship strengthening, and human resource and partnership development. This study is expected to serve as a foundation for improving performance and ensuring the sustainability of LPG distribution outlets amid increasing market challenges.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 2110312077] [Pembimbing: Alina Cynthia Dewi] [Penguji 1: Nanang Alamsyah] [Penguji 2: Siti Rohana Nasution] |
| Uncontrolled Keywords: | LPG Distribution, Balanced Scorecard, KPI, AHP, Strategy Map, Business Model Canvas |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Teknik > Program Studi Teknik Industri (S1) |
| Depositing User: | NAISHA SHAZFA ZAHRANIA |
| Date Deposited: | 31 Jul 2025 06:57 |
| Last Modified: | 31 Jul 2025 06:57 |
| URI: | http://repository.upnvj.ac.id/id/eprint/39305 |
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