ANALISIS KONTEN INSTAGRAM UNTUK KOMUNIKASI PEMASARAN FILM AGAK LAEN (2024): STUDI PADA AKUN OFFICIAL @PILEM.AGAK.LAEN

Nuralamsah, . (2025) ANALISIS KONTEN INSTAGRAM UNTUK KOMUNIKASI PEMASARAN FILM AGAK LAEN (2024): STUDI PADA AKUN OFFICIAL @PILEM.AGAK.LAEN. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research aims to analyze and describe the digital marketing content on the Instagram account @pilem.agak.laen in terms of marketing communication and content categorization. Data were collected using observation and documentation methods, with the data sources being the posts on the @pilem.agak.laen Instagram account and related literature. The method used is descriptive qualitative. The data analysis technique applies Krippendorff’s content analysis (2019). The researcher followed six stages of analysis: unitizing, sampling, recording, reducing, inferring, and narrating. The results show that the content on the @pilem.agak.laen Instagram account is dominated by emotional content, followed by combined content, while informative content appears in very limited quantity. Additionally, the @pilem.agak.laen account successfully meets all the indicators of good content according to Kingsnorth (2016), which serves as evidence of the effectiveness of content distribution on the Instagram account. Lastly, the @pilem.agak.laen Instagram account utilizes the marketing communication mix in its marketing communication efforts. Although not all elements of the marketing communication mix are employed, the findings still provide clear data and analysis regarding the effectiveness and success of content marketing on the @pilem.agak.laen Instagram account through the Instagram social media platform.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2110411172] [Pembimbing: Nuril Ashivah Misbah] [Penguji 1: Windhi Tia Saputra] [Penguji 2: Ratu Nadya W.]
Uncontrolled Keywords: Content Categorization, Digital Marketing Communication, Instagram, Social Media
Subjects: H Social Sciences > HE Transportation and Communications
H Social Sciences > HF Commerce
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: NURALAMSAH
Date Deposited: 15 Aug 2025 07:09
Last Modified: 15 Aug 2025 07:09
URI: http://repository.upnvj.ac.id/id/eprint/38503

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