Siti Nur Anjani, . (2025) PENGARUH KUALITAS PRODUK, KEPERCAYAAN MEREK, DAN INFLUENCER TERHADAP KEPUTUSAN PEMBELIAN THE ORIGINOTE. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study aims to analyze the influence of product quality, brand trust, and influencers on purchasing decisions for The Originote skincare products. This study uses a quantitative approach with a survey method by distributing questionnaires to 100 respondents aged ≥ 17 years domiciled in DKI Jakarta who have purchased and used The Originote products. The sampling technique used is purposive sampling. Data were analyzed using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method with the help of SmartPLS 4 software. The results of the study indicate that (1) product quality significantly influences consumer purchasing decisions for The Originote, (2) consumer trust significantly influences purchasing decisions for The Originote, and (3) influencers significantly influence purchasing decisions for The Originote.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2110111028] [Pembimbing: Diana Triwardhani] [Penguji 1: Prasetyo Hadi] [Penguji 2: Guntur Syahputra Saragih] |
| Uncontrolled Keywords: | Product Quality, Brand Trust, Influencer, Purchase Decision |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | SITI NUR ANJANI |
| Date Deposited: | 14 Aug 2025 03:00 |
| Last Modified: | 14 Aug 2025 03:00 |
| URI: | http://repository.upnvj.ac.id/id/eprint/38052 |
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