Nadila Zahra Ariqinanty, . (2025) PENGARUH OVERCONFIDENCE BIAS, HERDING BIAS, DAN LOSS AVERSION BIAS TERHADAP KEPUTUSAN INVESTASI SAHAM GENERASI MILENIAL DAN GENERASI Z. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study is a quantitative research that aims to evaluate the influence of overconfidence bias, herding bias, and loss aversion bias on stock investment decisions among Millennials and Generation Z. The respondents in this study were members of the “Group Belajar Saham+” investment community, with a total sample of 412 individuals determined using Slovin’s formula. The sampling technique used was non-probability sampling with a purposive sampling approach. Data analysis was conducted using the Partial Least Squares (PLS) method. The results of the analysis indicate that overconfidence bias has a positive and significant effect on stock investment decisions, herding bias also has a positive and significant influence, and loss aversion bias significantly and positively affects stock investment decisions among Millennials and Generation Z.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil : 2110111241] [Pembimbing : Sri Mulyantini] [Penguji 2 : Sumilir] [Ketua : Dewi Cahyani Pangestuti] |
| Uncontrolled Keywords: | Overconfidence Bias, Herding Bias, Loss Aversion Bias, Stock Investment Decision, Millennials, Generation Z. |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HG Finance H Social Sciences > HJ Public Finance |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | NADILA ZAHRA ARIQINANTY |
| Date Deposited: | 26 Aug 2025 02:30 |
| Last Modified: | 26 Aug 2025 02:30 |
| URI: | http://repository.upnvj.ac.id/id/eprint/37916 |
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