PENGALAMAN KOMUNIKASI SALES PERUMAHAN PURI HARMONI PASIRMUKTI DI INSTAGRAM

Ida Ayu Shinta Indah Permata, . (2025) PENGALAMAN KOMUNIKASI SALES PERUMAHAN PURI HARMONI PASIRMUKTI DI INSTAGRAM. Tesis thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study emphasizes the importance of sales communication experiences in shaping various communication strategies between salespeople and potential customers, particularly through the social media platform Instagram. The context of this research is focused on the sales team of Puri Harmoni Pasirmukti, who actively use Instagram for product promotion and property sales. The gap between the demands of modern times and the meaning of sales communication experiences has driven salespeople to develop creative strategies and approaches to face the various challenges they encounter. This study aims to provide valuable insights for the property industry and developers, generating comprehensive data that identifies factors that help salespeople achieve their goals based on their communication experiences. Previous research has not specifically explored the communication experiences of salespeople in relation to real estate sales messages on Instagram, thus this study fills this knowledge gap with an in-depth phenomenological approach. The researcher adopts Edmund Husserl’s phenomenological methodology, focusing on subjective experience and phenomenological reduction. The researcher serves as the primary instrument in gathering data through interviews, observations, documentation, and audiovisual materials, while building rapport with informants to foster trust and openness on the issues being explored. The study finds various contexts that shape the meaning of sales communication experiences, and how Instagram has become the chosen medium for marketing Puri Harmoni Pasirmukti properties. The importance of structuring sales profiles and Instagram content is emphasized, as effective promotional content can drive further interaction with potential customers. Therefore, the role of central marketing and sales managers in supporting salespeople's Instagram activities is crucial. The implications of this study lie in the dynamics of salespeople’s subjective experiences in media communication and Husserl’s phenomenological reflection in shaping communication patterns, ultimately providing sustainable value in property marketing through Instagram.

Item Type:	Thesis (Tesis)
Additional Information:	[No.Panggil: 2210422015] [Pembimbing: Bekti Istiyanto] [Penguji 1:nKusumajanti] [Penguji 2: Yani Hendrayani]
Uncontrolled Keywords:	Communication Experience, Husserl’s Phenomenology, Sales
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S2)
Depositing User:	IDA AYU SHINTA INDAH PERMATA
Date Deposited:	14 Feb 2025 02:14
Last Modified:	14 Feb 2025 02:14
URI:	http://repository.upnvj.ac.id/id/eprint/36132

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