PENGARUH MEDIA SOSIAL, EKONOMI, DAN KEMANUSIAAN TERHADAP PREFERENSI KONSUMSI PRODUK PRO-ISRAEL DALAM MENYIKAPI ISU PEMBOIKOTAN

Indira Fadhilla Putri, . (2025) PENGARUH MEDIA SOSIAL, EKONOMI, DAN KEMANUSIAAN TERHADAP PREFERENSI KONSUMSI PRODUK PRO-ISRAEL DALAM MENYIKAPI ISU PEMBOIKOTAN. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study aims to analyze the influence of social media, economic factors, and humanitarian values on consumer preferences for Pro-Israel products amidst the boycott issue. The Israel-Palestine conflict, which gave rise to the Boycott, Divestment, and Sanctions (BDS) movement, serves as the primary context. A quantitative approach was employed using a survey method involving 120 students from the Jabodetabek region. Data were analyzed using Partial Least Squares (PLS) to examine the relationships between variables. The results show that social media significantly influences consumption preferences by shaping public opinion and disseminating information. Economic factors, such as consumer expenditure and price factor, play a critical role in purchasing decisions. Humanitarian values serve as the primary driver for supporting boycotts, reflecting moral solidarity and a sense of justice. These findings provide valuable insights for businesses and activists in devising effective strategies to navigate the social and economic pressures of global boycott movements.

Item Type:	Thesis (Skripsi)
Additional Information:	[No. Panggil : 2110116066] [Pembimbing : Faizi] [Penguji 1 : Prima Dwi Priyatno] [Penguji 2 : Fadhli Suko Wiryanto]
Uncontrolled Keywords:	boycott, consumer preferences, economy, humanitarian, social media
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HX Socialism. Communism. Anarchism
Divisions:	Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1)
Depositing User:	INDIRA FADHILLA PUTRI
Date Deposited:	14 Feb 2025 14:23
Last Modified:	14 Feb 2025 14:23
URI:	http://repository.upnvj.ac.id/id/eprint/34980

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