PENGARUH GAYA HIDUP BERBELANJA, MOTIVASI HEDONIS, DAN FEAR OF MISSING OUT (FOMO) TERHADAP IMPULSE BUYING PADA BISNIS RITEL

Meirisya Tahara Efendi, . (2024) PENGARUH GAYA HIDUP BERBELANJA, MOTIVASI HEDONIS, DAN FEAR OF MISSING OUT (FOMO) TERHADAP IMPULSE BUYING PADA BISNIS RITEL. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This quantitative study aims to investigate the influence of shopping lifestyle, hedonic motivation, and fear of missing out (FoMO) on impulsive buying behavior. The research focuses on consumers of blind box products in the retail business as the sample. A total of 291 respondents were selected using a purposive sampling technique. Hypotheses testing was conducted using Partial Least Squares- Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software and a 5% significance level (0.05). The results reveal that (1) shopping lifestyle significantly influences impulsive buying behavior, (2) hedonic motivation significantly influences impulsive buying behavior, and (3) fear of missing out (FoMO) significantly influences impulsive buying behavior.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2110111259] [Pembimbing: Miguna Astuti] [Penguji 1: Alfatih Sikki Manggabarani] [Penguji 2: Pusporini]
Uncontrolled Keywords: blind box, fear of missing out, hedonic motivation, impulse buying, retail products, shopping lifestyle
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: MEIRISYA TAHARA EFENDI
Date Deposited: 13 Feb 2025 14:04
Last Modified: 13 Feb 2025 14:04
URI: http://repository.upnvj.ac.id/id/eprint/34764

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