Pengaruh Perceived Value dan Brand Image Terhadap Repurchase Intention Dimediasi Customer Satisfaction Pada Fore Coffee

Cira Noviana, . (2024) Pengaruh Perceived Value dan Brand Image Terhadap Repurchase Intention Dimediasi Customer Satisfaction Pada Fore Coffee. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research is a quantitative study that aims to determine, analyze, and prove the effect of perceived value and brand image both directly and indirectly on repurchase intention mediated by customer satisfaction. This study uses 162 respondents from Fore Coffee customers who are active in DKI Jakarta and including Generation Z aged 17 to 27 years as primary data and secondary data obtained through various references relevant to the research. This study uses a descriptive and inferential analysis approach, including hypothesis testing with the bootcamp resampling method and mediation test (indirect effect). This study shows the results that (1) Perceived Value has a significant effect on Repurchase Intention, (2) Brand Image has no significant effect on Repurchase Intention, (3) Customer Satisfaction has a significant effect on Repurchase Intention, (4) Customer Satisfaction significantly mediates the relationship between Perceived Value and Repurchase Intention, (5) Customer Satisfaction significantly mediates the relationship between Brand Image and Repurchase Intention.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2110111113] [Pembimbing: Guntur Syahputra Saragih] [Penguji 1: Dienni Ruhjatini Sholihah] [Penguji 2: Alfatih Sikki Manggabarani]
Uncontrolled Keywords: Perceived Value. Brand Image, Customer Satisfaction, Repurchase Intention
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: CIRA NOVIANA
Date Deposited: 14 Feb 2025 03:55
Last Modified: 14 Feb 2025 03:55
URI: http://repository.upnvj.ac.id/id/eprint/34560

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