Evan Cahyadi, . (2024) PENGARUH FLASH SALE, EWOM, DAN SHOPPING LIFESTYLE TERHADAP IMPULSE BUYING KONSUMEN TIKTOK SHOP. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (70kB) |
|
Text
AWAL.pdf Download (791kB) |
|
Text
BAB 1.pdf Restricted to Repository UPNVJ Only Download (360kB) |
|
Text
BAB 2.pdf Restricted to Repository UPNVJ Only Download (448kB) |
|
Text
BAB 3.pdf Restricted to Repository UPNVJ Only Download (370kB) |
|
Text
BAB 4.pdf Restricted to Repository UPNVJ Only Download (684kB) |
|
Text
BAB 5.pdf Download (26kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (167kB) |
|
Text
RIWAYAT HIDUP.pdf Restricted to Repository UPNVJ Only Download (24kB) |
|
Text
LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (1MB) |
|
Text
HASIL PLAGIARISME.pdf Restricted to Repository staff only Download (12MB) |
|
Text
ARTIKEL KI.pdf Restricted to Repository staff only Download (502kB) |
Abstract
The research titled "The Influence of Flash Sale, EWOM, and Shopping Lifestyle on Consumer Impulse Buying in TikTok Shop" aims to identify and understand the impact of three independent variables: "Flash Sale," "EWOM," and "Shopping Lifestyle" on consumer impulse buying in TikTok Shop. This study uses a quantitative approach with inferential analysis techniques, utilizing the latest version of SmartPLS 4.0 for data analysis. A sample of 100 respondents was selected using a non-probability sampling approach and purposive sampling technique. The data was collected by distributing statements through Google Forms, shared on social media platforms such as Telegram, Instagram, and WhatsApp. The analysis results show that flash sale as X1 has a significant influence on impulse buying, EWOM does not have a significant impact on impulse buying, and shopping lifestyle has a significant influence on impulse buying.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2110111075] [Pembimbing: Suharyati] [Penguji 1: Alfatih Manggabarani] [Penguji 2: Guntur Syahputra Saragih] |
| Uncontrolled Keywords: | Flash sale, EWOM, shopping lifestyle, impulse buying, TikTok Shop |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | EVAN CAHYADI |
| Date Deposited: | 14 Feb 2025 02:28 |
| Last Modified: | 14 Feb 2025 02:28 |
| URI: | http://repository.upnvj.ac.id/id/eprint/34519 |
Actions (login required)
 |
View Item |