PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN, DAN FASILITAS TERHADAP KEPUASAN PELANGGAN (Studi pada kereta argo parahyangan panoramic relasi jakarta-bandung)

Shiyamana Alfatih Royan, . (2024) PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN, DAN FASILITAS TERHADAP KEPUASAN PELANGGAN (Studi pada kereta argo parahyangan panoramic relasi jakarta-bandung). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research aims to assess the influence of price perceptions, service quality and facilities on the level of customer satisfaction of the Argo Parahyangan Panoramic Train on the Jakarta-Bandung route. This research was conducted to understand how service quality, price, and facilities influence customer satisfaction in the public transportation industry. The research results show that price, service quality and facilities each have a significant effect on customer satisfaction. This research also found that good service quality and facilities can increase customer satisfaction and maintain passenger loyalty. Therefore, public transportation companies such as PT Kereta Api Indonesia (KAI) need to prioritize improving the quality of services and facilities to increase customer satisfaction and achieve effective business goals.

Item Type:	Thesis (Skripsi)
Additional Information:	[No. Panggil: 2110111215] [Pembimbing: Prasetyo Hadi] [Penguji 1: Nobelson] [Penguji 2: Yuliniar]
Uncontrolled Keywords:	Service Quality, Facilities, Customer Saticfaction, Public Transportation
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HE Transportation and Communications
Divisions:	Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User:	SHIYAMANA ALFATIH ROYAN
Date Deposited:	12 Feb 2025 13:49
Last Modified:	12 Feb 2025 13:49
URI:	http://repository.upnvj.ac.id/id/eprint/34383

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