Fatimah Khoirunnisa, . (2024) PERSONAL BRANDING URROFI DI MEDIA SOSIAL TIK TOK @URROFI__ SEBAGAI VIDEOGRAFER. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study aims to discuss Urrofi's personal branding strategy as a videographer on Tik Tok social media. In its content, Urrofi provides educational information on videography of problem topics in a solution-oriented manner in the general public. By using the theory of David K. Berlo's S-M-C-R communication model and the eight personal branding concepts from expert Peter Montoya. The research method used is descriptive qualitative using primary and secondary data sources. The sampling technique was carried out by observation and interviews. The researcher used four stages of analysis according to Miles & Huberman, data reduction, data presentation, and drawingconclusions or verification. The final results of this study indicate that Urrofi's communication strategy meets the qualifications as a credible communicator by forming message content using verbal and non-verbal elements that are structured in a solution-oriented manner to the message topic, as well as using the right media channel, namely Tik Tok social media with the target of communication being a creative audience who wants to focus on increasing personal branding value in the field of photography & videography. In every content that has been created on the Tik Tok social media account, Urrofi has fulfilled Peter Montoya's eight personal branding concepts, namely Specialization, Leadership, Personality, Distinctiveness, Visibility or Being Seen, Unity, Persistence, and Goodwill. In addition, Urrofi has shaped the views of others as a videographer because she has consistently shared educational videography information on Tik Tok.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil : 2010411018] [Pembimbing : Rizkiya Ayu Maulida] [Penguji 1 : Witanti Prihatiningsih] [Penguji 2 : Anindita Lintangdesi A] |
| Uncontrolled Keywords: | Personal branding. Tik Tok, Videographer, SMCR. |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HE Transportation and Communications |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | FATIMAH KHOIRUNNISA |
| Date Deposited: | 24 Sep 2024 04:09 |
| Last Modified: | 24 Sep 2024 04:09 |
| URI: | http://repository.upnvj.ac.id/id/eprint/32638 |
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