STRATEGI FILM, FOOD, FASHION, FIGHTING, FESTIVAL (5F SOFT POWER) SEBAGAI NATION BRANDING THAILAND PASCACOVID-19

Gevitaloka Septiyana, . (2024) STRATEGI FILM, FOOD, FASHION, FIGHTING, FESTIVAL (5F SOFT POWER) SEBAGAI NATION BRANDING THAILAND PASCACOVID-19. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research aims to find out how Thailand changed the image of sex tourism by promoting its culture through 5F Soft Power as nation branding. The method used in this research is descriptive qualitative by explaining in detail about Thailand's sex tourism image before Covid-19, the efforts that have been made, and the obstacles faced. Data collection techniques were obtained through an interview process with the Thai Embassy in Jakarta and documentation studies from the official website of the Thai government as well as online media such as news portals, literature, and social media platforms. The results showed that the Thai government has implemented the 5F Soft Power strategy in accordance with the concept of nation branding, which involves elements of nation brand advertising, customer and citizen relationships, nation brand ambassadors, diaspora mobilization, nation days, and the naming of brands. The opportunity for the Thai Government in promoting the 5F Soft Power strategy is by utilizing the Thai Wind phenomenon to shape the image of a culturally rich country. However, in its implementation, the Thai Government needs to pay attention to the type of event held, so that it can be well received by the public.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2010412032] [Pembimbing: Dini Putri Saraswati] [Penguji 1: Shanti Darmastuti] [Penguji 2: Laode Muhammad Fathun]
Uncontrolled Keywords: 5F Soft Power, nation branding, culture
Subjects: J Political Science > JZ International relations
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Hubungan Internasional (S1)
Depositing User: GEVITALOKA SEPTIYANA
Date Deposited: 23 Aug 2024 08:04
Last Modified: 23 Aug 2024 08:04
URI: http://repository.upnvj.ac.id/id/eprint/31879

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