ANALISIS BEHAVIORAL INTENTION TO USE GOPAYLATER

Risa Adzkia Awanis, . (2024) ANALISIS BEHAVIORAL INTENTION TO USE GOPAYLATER. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research aims to identify the influence of perceived ease of use, perceived usefulness, and perceived risk on behavioral intention to use Gopaylater. The population of this research is the people of DKI Jakarta who have used Gopaylater. Sampling was taken using a non-probability sampling technique with a purposive sampling method. The sample obtained was 100 respondents. The approach used is quantitative. Questionnaires were used as a data collection technique. Partial Least Square is used as a data analysis technique. Data testing was carried out using outer and inner models and hypothesis testing. The results of the research show: (1) perceived ease of use has significant effect on behavioral intention to use (2) perceived usefulness has significant effect on behavioral intention to use (3) perceived risk has significant effect on behavioral intention to use.

Item Type: Thesis (Skripsi)
Additional Information: [No penggil : 2010111149] [Pembimbing : Miguna Astuti] [Penguji 1 : Diana Triwardhani] [Penguji 2 : Jenji Gunaedi Argo]
Uncontrolled Keywords: perceived ease of use, perceived usefulness, perceived risk, behavioral intention to use, financial technology
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: RISA ADZKIA AWANIS
Date Deposited: 02 Oct 2024 04:06
Last Modified: 02 Oct 2024 04:06
URI: http://repository.upnvj.ac.id/id/eprint/31742

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