PENGARUH BRAND TRUST, BRAND IMAGE, DAN SERVICE QUALITY TERHADAP BRAND LOYALTY PADA FORE COFFEE

Alexander Dwi Prayoga, . (2024) PENGARUH BRAND TRUST, BRAND IMAGE, DAN SERVICE QUALITY TERHADAP BRAND LOYALTY PADA FORE COFFEE. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

[img] Text
ABSTRAK.pdf.pdf
Download (276kB)
[img] Text
AWAL.pdf.pdf
Download (1MB)
[img] Text
BAB 1.pdf.pdf
Restricted to Repository UPNVJ Only
Download (413kB)
[img] Text
BAB 2.pdf.pdf
Restricted to Repository UPNVJ Only
Download (439kB)
[img] Text
BAB 3.pdf.pdf
Restricted to Repository UPNVJ Only
Download (564kB)
[img] Text
BAB 4.pdf.pdf
Restricted to Repository UPNVJ Only
Download (795kB)
[img] Text
BAB 5.pdf.pdf
Download (280kB)
[img] Text
DAFTAR PUSTAKA.pdf.pdf
Download (291kB)
[img] Text
RIWAYAT HIDUP.pdf.pdf
Restricted to Repository UPNVJ Only
Download (183kB)
[img] Text
LAMPIRAN.pdf.pdf
Restricted to Repository UPNVJ Only
Download (896kB)
[img] Text
HASIL PLAGIARISME.pdf.pdf
Restricted to Repository staff only
Download (10MB)
[img] Text
ARTIKEL KI.pdf.pdf
Restricted to Repository staff only
Download (833kB)

Abstract

This quantitative research aims to test and prove the "Influence of Brand Trust, Brand Image and Service Quality on Brand Loyalty in Fore Coffee". Through a survey involving 100 Fore consumer respondents in the East Jakarta area used in this research. The sampling technique used was purposive sampling using the Lemeshow formula. This research uses Partial Least Square (PLS) analytical techniques with various tests such as Validity, Reliability and also R Square Tests, using Smart PLS 4.0 software. In this test, the results obtained are: (1) brand trust has a positive influence on brand loyalty, (2) brand image has a positive influence on Fore Coffee brand loyalty, and (3) service quality has a positive influence on Fore Coffee brand loyalty. Keywords : brand loyalty, brand trust, brand image, service quality, coffee

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2010111058] [Pembimbing: Diana Triwardhani] [Penguji 1: Maria Assumpta Wikantari] [Penguji 2: Pusporini]
Uncontrolled Keywords: brand loyalty, brand trust, brand image, service quality, coffee
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: ALEXANDER DWI PRAYOGA
Date Deposited: 01 Oct 2024 07:31
Last Modified: 01 Oct 2024 07:43
URI: http://repository.upnvj.ac.id/id/eprint/31391

Actions (login required)

View Item View Item