Tiara Syifa Puspita, . (2024) REPRESENTASI CINTA DIRI PADA IKLAN PERDANA RAINE BEAUTY: Analisis Semiotika Charles Sanders Peirce. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Raine Beauty is a local cosmetics label that carries the concept of self-love and environmental friendliness or what is often called conscious beauty. In line with the concept that Raine Beauty built, its first advertisement entitled "Feel As Good As You Look" not only displays product promotions which are lip cosmetics alone, but also contains the meaning of self-love through signs or symbols contained in the one minute video. This research aims to find out about the representation of self-love from a video advertising local cosmetic products uploaded via social media. This research was analyzed based on Charles Sanders Peirce's semiotic theory which includes representament, object and interpretant. The method used in this research is descriptive qualitative with a constructivism paradigm which explains the meaning of self-love in the advertising video. Data collection in this research used non-participatory observation techniques, documentation, and literature studies which provided research results in the form of Raine Beauty's first advertisement representing self-love which can be seen through signs in each scene, such as expressions, body posture, gestures, and even verbal sign (voice over) from the advertising model.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | No. Panggil: 2010411080 Pembimbing: Windhi Tia Saputra Penguji 1: Ahmad Zakki Abdullah Penguji 2: Ratu Laura Mulia Baskara Putri |
| Uncontrolled Keywords: | Representation, Self Love, Advertisement, Raine Beauty, Charles Sanders Peirce Semiotic |
| Subjects: | B Philosophy. Psychology. Religion > BH Aesthetics H Social Sciences > HE Transportation and Communications N Fine Arts > N Visual arts (General) For photography, see TR P Language and Literature > PJ Semitic |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | TIARA SYIFA PUSPITA |
| Date Deposited: | 04 Sep 2024 01:22 |
| Last Modified: | 04 Sep 2024 01:22 |
| URI: | http://repository.upnvj.ac.id/id/eprint/31307 |
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