CRYPTOCURRENCY: PENGARUH LITERASI KEUANGAN, RISK TOLERANCE, DAN NORMA SUBJEKTIF TERHADAP INTENTION INVESTMENT

Ja'far Saputra, . (2024) CRYPTOCURRENCY: PENGARUH LITERASI KEUANGAN, RISK TOLERANCE, DAN NORMA SUBJEKTIF TERHADAP INTENTION INVESTMENT. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study aims to examine the influence of financial literacy, risk tolerance, and subjective norms on investment intention. The population of this research comprises Generation Z and Millennial cryptocurrency users or investors in Indonesia. This study employs a quantitative method with population determination using the Lemeshow formula and purposive sampling to select the sample. The sample used consists of 117 respondents, which were refined through purposive sampling to 110 respondents. The hypotheses were tested using the partial least square method with SmartPLS 3.0 software. The results indicate that financial literacy and risk tolerance have a significant positive impact on investment intention, whereas subjective norms do not affect investment intention. Keywords: financial literacy, risk tolerance, subjective norms, investment intention, cryptocurrency, cryptocurrency investors, cryptocurrency users, gen z, gen millenial

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2010112096] [Pembimbing: Donny Maha Putra] [Ketua Penguji: Agus Maulana] [Penguji 1: Akhmad Saebani]
Uncontrolled Keywords: financial literacy, risk tolerance, subjective norms, investment intention, cryptocurrency, cryptocurrency investors, cryptocurrency users, gen z, gen millenial
Subjects: H Social Sciences > HG Finance
H Social Sciences > HJ Public Finance
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Akuntansi (S1)
Depositing User: JA'FAR SAPUTRA
Date Deposited: 20 Sep 2024 03:33
Last Modified: 20 Sep 2024 03:33
URI: http://repository.upnvj.ac.id/id/eprint/31071

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