Claudya Regina Manangka, . (2015) PENGARUH KUALITAS PELAYANAN MELALUI KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PADA RUMAH SAKIT SARI ASIH CIPUTAT TANGERANG SELATAN. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This research was conducted to examine the magnitude of the contribution presented by the coefficient on line on each line of the diagram of casual relatinships between variabels of service quality through customersatisfication toward customer loyalty at the sari asih hospital ciputat tangerang selatan. The population this research is the cunsumer who was once apatient rather second- class patient, getting the services and facilities at the hospital felt the sari asih in ciputat tangerang south and a sample of 100 respondents. Sample determination techniqueu used is the analysis of path analysis test the hypotesis test using the F test and t statistic with significance level f 5%. This reseasrch concluded that the quality of service take effect direcly against customersatisfication with the value of the service quality of the service quality, the influential 0,422 directly against custmer loyalty with a value of 00,230, influence customer satisfication directly against custmer loyalty with thw value of the service quality and influence 0,436 in directly against customer loyalty through the custmer satisfaction with the value of 0,414.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil : 1110111009] [Penguji II (Pembimbing) : Pandapotan Simarmata] [Penguji I : Nobelson] [Ketua Penguji : Tati Handayani] |
| Uncontrolled Keywords: | Service Quality, Customer Satisfaction, Customer Loyalty. |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Muamar Khadafi |
| Date Deposited: | 04 Jul 2024 07:30 |
| Last Modified: | 04 Jul 2024 07:30 |
| URI: | http://repository.upnvj.ac.id/id/eprint/30439 |
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