Luthfi Jessica Putri, . (2024) PEMAKNAAN PESAN DALAM IKLAN SASA SANTAN OMEGA-3: SEBUAH TINJAUAN HIPERSEMIOTIKA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
PT Sasa Inti is a food flavoring company in Indonesia which has been established since 1968. This research focuses on one of PT Sasa Inti's advertisements which received a lot of attention from the public, namely being able to get 1.6 million views on YouTube in less than 24 hours and thousands of shares and likes on social media, especially on TikTok (Pranatalta, 2023). This advertisement is an advertisement for Sasa Coconut Milk, the Best Offering version of Sasa Coconut Milk: Omega-3. In this advertisement, PT Sasa Inti presents an advertisement with the nuance of Eid al-Adha togetherness which uses simulated media of sacrificial animal characters. This research aims to explore six signs that go beyond reality and the meaning of their messages using Yasraf Amir Piliang's Hypersemiotics perspective. The method used in this research is interpretive descriptive qualitative with primary data sources through audiovisual advertisements for the Best Offering version of Sasa Santan: Omega-3 which lasts two minutes and eighteen seconds and secondary data sources through literature study. The research results found six signs of Yasraf Amir Piliang's hypersemiotics in eight scenes in the Sasa Santan Advertisement, the Best Offering version of Sasa Santan: Omega-3. Revealing a lie dressed up in an attractive appearance can change our perception so that the lie is seen as the truth. Through perfect imaging techniques in advertising, this falsehood is finally accepted as reality.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2010411040] [Pembimbing: Firdaus Noor] [Penguji 1: Vina Mahdalena] [Penguji 2: Anindita Lintangdesi Afriani] |
| Uncontrolled Keywords: | Hypersemiotic advertising, meaning, message, sign |
| Subjects: | H Social Sciences > H Social Sciences (General) N Fine Arts > NE Print media |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | LUTHFI JESSICA PUTRI |
| Date Deposited: | 23 Aug 2024 07:04 |
| Last Modified: | 23 Aug 2024 07:04 |
| URI: | http://repository.upnvj.ac.id/id/eprint/30331 |
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