Dera Ayu Pratiwi, - (2019) KEPERCAYAAN KONSUMEN DAN KEPUTUSAN PEMBELIAN PADA LAPTOP ACER. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This research is using quantitative study aimed to see whether there are influence of quality product and brand image on purchase decision through consumer trust on laptop Acer. A population in this research is Citizen 07 Jatijajar Depok. The sample size was taken as many as 75 respondents, with purposive sampling. The analysis technique used is Partial Least Square with a significant level of 5%. The results of these tests indicate that, (1) there is a significant influence of quality product on purchase decision, (2) there is a significant influence of quality product on purchase decision through consumer trust, (3) there is a significant influence of brand image on purchase decision and (4) there is a significant influence of brand image on purchase decision through consumer trust.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 1510111061] [Ketua Penguji: Nobelson] [Penguji I: Rosali] [Penguji II/Pembimbing: Prasetyo Hadi] |
| Uncontrolled Keywords: | Product Quality, Brand Image, Consumer Trust, Purchase Decision. |
| Subjects: | H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Muamar Khadafi |
| Date Deposited: | 07 May 2019 07:17 |
| Last Modified: | 07 May 2019 07:17 |
| URI: | http://repository.upnvj.ac.id/id/eprint/293 |
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