Ismi Amalia Romadhon, . (2024) ANALISIS REPURCHASE INTENTION YANG DIMEDIASI DENGAN BRAND COMMITMENT PADA PENGGUNA APLIKASI TRANSPORTASI ONLINE. Tesis thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This research uses quantitative methods with the aim of proving the influence of Brand Attachment on Repurchase Intention which is mediated by Brand Commitment in online transportation users. This research used 100 respondents from online transportation users as primary data, and researchers obtained secondary data through various references related to the research. Data were collected using convenience sampling techniques and analyzed using descriptive and inferential analysis techniques with the help of SmartPLS software. So the data processing obtained the results that (1) There is no influence between Brand Attachment and Repurchase Intention. (2) There is an influence between Brand Attachment on Brand Commitment (3) There is an influence of Brand Attachment on Repurchase Intention which is mediated by Brand Commitment
| Item Type: | Thesis (Tesis) |
|---|---|
| Additional Information: | [No. Panggil: 2110121006] [Pembimbing: Maria Assumpta Wikantari] [Penguji 1: Alfatih S Manggabarani] [Penguji 2: Miguna Astuti] |
| Uncontrolled Keywords: | Brand Attachment, Brand Commitment, Repurchase Intention |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S2) |
| Depositing User: | Ismi Amalia Romadhon |
| Date Deposited: | 21 Mar 2024 04:57 |
| Last Modified: | 19 Apr 2024 03:13 |
| URI: | http://repository.upnvj.ac.id/id/eprint/28416 |
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