Azzahra Via Tanaro, . (2023) PENGALAMAN KONTEN KREATOR MENGGUNAKAN MEDIA SOSIAL TIKTOK DALAM MEMBANGUN TREN MODE BUSANA PEREMPUAN GENERASI Z. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The prevalence of content creators has become a phenomenon in the digital era. By the end of 2019, TikTok emerged as a popular platform among young content creators, especially in the fashion field. From the popularity of fashion content on TikTok, fashion trends involving content creators, particularly from Generation Z, have emerged. This study aims to explore the experiences, motives, and meanings of fashion content creators using TikTok as a medium to create fashion trends for Generation Z women, employing Alfred Schutz's Phenomenology Theory. A qualitative research method with a phenomenological approach was utilized, and purposive sampling was employed for participant selection. Data were collected through in-depth interviews, observations, documentation, and literature studies. Data analysis followed the four stages of data analysis proposed by Miles & Huberman: data collection, data reduction, data presentation, and drawing conclusions/verification. The study involved five informants, and the data revealed that the experiences, motives, and meanings conveyed by content creators varied. Motives for participating in fashion trend building on TikTok included personal fashion preferences, attracting audience attention, increasing account engagement, and FOMO (Fear of Missing Out). The meanings of building fashion trends on TikTok involved fostering the fashion industry and SMEs (Small and Medium Enterprises), enthusiasm, and self-expression. The content creators' experiences encompassed three themes: content creation process, main messages conveyed, and challenges faced. The study concludes that TikTok, as a social media platform, aligns with the characteristics of Generation Z and provides features that support fashion content creators. Fashion content creators from Generation Z have their own motives and meanings in using TikTok as a social media platform, based on their personal experiences.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 1910411261] [Pembimbing: Dian Tri Hapsari] [Penguji 1: Siti Maryam] [Penguji 2: Chairun Nisa Zempi] |
| Uncontrolled Keywords: | Content creator, TikTok, fashion trends, phenomenology |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | Azzahra Via Tanaro |
| Date Deposited: | 02 Aug 2023 02:27 |
| Last Modified: | 02 Aug 2023 02:27 |
| URI: | http://repository.upnvj.ac.id/id/eprint/26647 |
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