Faradila Nursafitri, . (2023) REPRESENTASI PERAN PEREMPUAN DALAM IKLAN : Analisis Semiotika Roland Barthes Pada Iklan Beauty Moves You di YouTube. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf.pdf Download (285kB) |
|
Text
AWAL.pdf.pdf Download (1MB) |
|
Text
BAB 1.pdf.pdf Download (742kB) |
|
Text
BAB 2.pdf.pdf Restricted to Repository UPNVJ Only Download (489kB) |
|
Text
BAB 3.pdf.pdf Restricted to Repository UPNVJ Only Download (930kB) |
|
Text
BAB 4.pdf.pdf Restricted to Repository UPNVJ Only Download (1MB) |
|
Text
BAB 5.pdf.pdf Download (370kB) |
|
Text
DAFTAR PUSTAKA.pdf.pdf Download (533kB) |
|
Text
RIWAYAT HIDUP.pdf.pdf Restricted to Repository UPNVJ Only Download (383kB) |
|
Text
LAMPIRAN.pdf.pdf Restricted to Repository UPNVJ Only Download (3MB) |
|
Text
HASIL PLAGIARISME.pdf.pdf Restricted to Repository staff only Download (2MB) |
|
Text
ARTIKEL KI.pdf.pdf Restricted to Repository staff only Download (555kB) |
Abstract
Komnas Perempuan's Annual Record Data records that there are still many cases of violence against women, in addition to inequality in economic terms, namely regarding the salary that women receive is lower than that of men. The patriarchal understanding thinks that women must exist in the domestic sphere, not in the public sphere. Wardah's advertisement with the theme "Beauty Moves You" which was uploaded on Wardah Beauty's YouTube Channel tells the story of inspirational women, each of whom has a different life story. This advertisement carries the theme that a beautiful woman is a woman who is progressive, productive, prioritizes the values of manners, courage and self-confidence. This study aims to reveal the representation of women in advertisements "Beauty Moves You". This study uses a qualitative approach with the Roland Barthes Semiotics analysis method. Advertising is revealed with 3 meanings, namely denotative meaning, connotative meaning, and myth. The results of the study reveal that the role of women as drivers of change is displayed through figures who are progressive, independent, care about the environment and others, can be relied upon, and have a leadership spirit. In conclusion, this advertisement reveals the meaning of denotation, connotation, and myth through 6 kinds of advertising ethics. It is hoped that this research can provide an academic contribution regarding the application of messages in soft selling advertisements, especially related to the representation of the role of women.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: i1910411046] [Pembimbing: Rini Riyantini] [Penguji 1: Kusumajanti] [Penguji 2: Ratu Nadya Wahyuningratna] |
| Uncontrolled Keywords: | advertising, representations, women role, various advertising ethics |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | Faradila Nursafitri |
| Date Deposited: | 23 Aug 2023 03:08 |
| Last Modified: | 23 Aug 2023 03:08 |
| URI: | http://repository.upnvj.ac.id/id/eprint/26369 |
Actions (login required)
 |
View Item |