ANALISIS PENGARUH HARGA, CITRA PERUSAHAAN, DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN INTERNET SERVICE PROVIDER (Studi Pada Pengguna Produk Indihome di JABODETABEK)

Mochammad Abdillah, . (2023) ANALISIS PENGARUH HARGA, CITRA PERUSAHAAN, DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN INTERNET SERVICE PROVIDER (Studi Pada Pengguna Produk Indihome di JABODETABEK). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study aims to determine the effect of price, corporate image, and service quality on internet service provider customer loyalty (study on Indihome users in Jabodetabek). The type of research used is quantitative research using 100 respondents as sample and SmartPls4 to compute the data. Research results show that price has a positive and significant effect on internet service provider customer loyalty evidence through the tcount value of 2.704 and significance value of 0.007. Corporate image has a positive and significant effect on internet service provider customer loyalty evidence through the tcount value 2.016 and significance value of 0.044. service quality has a positive and significant effect on internet service provider customer loyalty through the tcount value of 2.531 and significance value of 0.01. In conclusion price, corporate image, and service quality has simultaneous effect on internet service provider customer loyalty.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 1810111143] [Pembimbing: Dienni Ruhjatini Sholihah] [Penguji 1: Miguna Astuti] [Penguji 2: Jenji Gunaedi Argo]
Uncontrolled Keywords: Price, Corporate Image, Service Quality, Customer Loyalty, Indihome
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: Mochammad Abdillah
Date Deposited: 21 Mar 2024 04:36
Last Modified: 21 Mar 2024 04:36
URI: http://repository.upnvj.ac.id/id/eprint/26105

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