PENGARUH HARGA, KUALITAS LAYANAN, DAN KUALITAS SISTEM TERHADAP KEPUASAN PENGGUNA SISTEM E-COMMERCE

Tasya Shabira Ramadhan Febriandi, . (2023) PENGARUH HARGA, KUALITAS LAYANAN, DAN KUALITAS SISTEM TERHADAP KEPUASAN PENGGUNA SISTEM E-COMMERCE. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Online-based trading (electronic commerce or e-commerce) is the activity of selling, buying, and marketing of goods or services through an electronic system. There has been an increase in business actors who switch and develop their businesses through electronic systems accompanied by an increase in requests for purchases through e-commerce. However, there are several main problems related to the use of e-commerce including competition between sellers, financing problems, internet connection speed, taxes, personal data protection, and so on. This research is a quantitative study that aims to determine the effect of price, service quality, and system quality on e-commerce system user satisfaction. The sample or respondents in this study totaled 77 respondents. The samples used in this study were buyers and sellers or users of the e-commerce system. The analysis technique used in this study uses SmartPLS with a significance value of 5%. The results of this study indicate that price, service quality, and system quality have a significant effect on the satisfaction of e-commerce system users. This research can be a focus for entrepreneurs and e-commerce users to be able to pay attention to aspects of price, service quality, and system quality as an influence on the satisfaction of e-commerce system users.

Item Type:	Thesis (Skripsi)
Additional Information:	[No. Panggil:1910112157] [Pembimbing; Akhmad Saebani] [Penguji 1: Praptiningsih] [Penguji 2: Andy Setiawan]
Uncontrolled Keywords:	Price, Service Quality, System Quality, and Influence on the satisfaction of e-commerce system users.
Subjects:	H Social Sciences > HF Commerce > HF5601 Accounting
Divisions:	Fakultas Ekonomi dan Bisnis > Program Studi Akuntansi (S1)
Depositing User:	Tasya Shabira Ramadhan Febriandi
Date Deposited:	21 Aug 2023 01:51
Last Modified:	21 Aug 2023 01:51
URI:	http://repository.upnvj.ac.id/id/eprint/24946

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