Anisa Rizky Nurhadi, . (2023) POLA KOMUNIKASI BELANJA ONLINE GENERASI Z DI JAKARTA SELATAN (Studi Fenomenologi Platform Shopee). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study to aims determine communication experience and shopping motives online Generation Z in South Jakarta studies phenomenology on the Shopee platform using Alfred Schutz's phenomenological theory. The method used is qualitative, primary data sources and secondary data. The technique is done by purposive sampling. Researchers used five stages of data analysis according to Moustakas, the initial stage, horizontalization, Cluster of Meaning, description of the essence, reporting research results, and withdrawal/ verification by triangulation and Member Check. The final results of this study indicate that the informants' communication experience when shopping online lies on Feedback. Feedback is kind and friendly, Feedback that listens and carries out requests or request reports, Feedback that wants to respond to returns and refund well, also the cause of shopping informants online besides there are Because Motive and In Order To Motive shopping informant online. And there is to Feedback those are unsatisfactory will be considered by informants in shopping online. Because of motive shopping online informants, the Covid-19 pandemic, many women's needs, lots of product references and comparisons, applications and features that make it easy, cheap in comparison marketplace others and shop offline, Application Marketplace which many people know. In Order To Motive, to make a profit, to get the goods needed and the newest goods, to get low and economical prices, and not to have to go to the store offline and leave the house.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 1910411001] [Pembimbing: Fitria Ayuningtyas] [Penguji 1: Witanti Prihatiningsih] [Penguji 2: Lusia Handayani] |
| Uncontrolled Keywords: | Phenomenology, Communication Experience, Motives, Shopee Platform |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | Anisa Rizky Nurhadi |
| Date Deposited: | 01 Aug 2023 09:15 |
| Last Modified: | 01 Aug 2023 09:15 |
| URI: | http://repository.upnvj.ac.id/id/eprint/24796 |
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