ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENERIMAAN SOCIAL COMMERCE TIKTOK SHOP DI INDONESIA MENGGUNAKAN MODEL UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY 3 (UTAUT 3)

Ricky Aditya, . (2023) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENERIMAAN SOCIAL COMMERCE TIKTOK SHOP DI INDONESIA MENGGUNAKAN MODEL UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY 3 (UTAUT 3). Tesis thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Penelitian ini mengalisis penerimaan social commerce TikTok Shop di Indonesia menggunakan model UTAUT3. Tujuan penelitian untuk menguji faktor-faktor yang berpengaruh terhadap penerimaan Social Commerce TikTok Shop di Indonesia. Adapun faktor yang diteliti yaitu: Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Hedonic Motivation, Price Value, Habit, Personal Innovativeness in IT dan Behavioral Intention. Penelitian ini bersifat kuantitatif dengan menyebarkan kuesioner kepada 520 user TikTok Shop di Indonesia. Menggunakan metode Structural Equation Modeling (SEM) dengan alternatif Partial Least Square (PLS) dengan program Smart-PLS 3.3.3. Hasil analisis data menunjukkan bahwa: (1) Performance Expectancy berpengaruh terhadap Behavioral Intention (2) Effort Expectancy tidak berpengaruh terhadap Behavioral Intention (3) Social Influence tidak berpengaruh terhadap Behavioral Inention (4) Facilitating Conditions berpengaruh terhadap terhadap Behavioral Intention (5) Hedonic Motivation tidak berpengaruh terhadap Behavioral Intention (6) Price Value tidak berpengaruh terhadap Behavioral Intention (7) Habit berpengaruh terhadap Behavioral Intentoon (8) Personal Innovativeness in IT berpengaruh terhadap Behavioral Intention (9) Facilitating Conditions tidak berpengaruh terhadap Use Behavior (10) Habit berpengaruh terhadap Use Behavior (11) Personal Innovativeness in IT berpengaruh terhadap Use Behavior (12) Behavioral Intention terhadap Use Behavior

Item Type: Thesis (Tesis)
Additional Information: [No.Panggil: 2110121043] [Pembimbing 1: Miguna Astuti] [Pembimbing 2: Prasetyo Hadi] [Ketua Penguji: Alfatih S. Manggabarani]
Uncontrolled Keywords: TikTok Shop, Social Commerce, UTAUT 3, Behavioral Intention, Use Behavior
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HC Economic History and Conditions
T Technology > T Technology (General)
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S2)
Depositing User: Ricky Aditya
Date Deposited: 08 Feb 2023 04:41
Last Modified: 08 Feb 2023 04:41
URI: http://repository.upnvj.ac.id/id/eprint/23085

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