PENGARUH PROMOTION DAN E-SERVICE QUALITY YANG DILAKUKAN PADA UMKM AMEFURASHI TERHADAP KEPUTUSAN PEMBELIAN DI TOKOPEDIA

Ariq Kamil Nugroho, . (2022) PENGARUH PROMOTION DAN E-SERVICE QUALITY YANG DILAKUKAN PADA UMKM AMEFURASHI TERHADAP KEPUTUSAN PEMBELIAN DI TOKOPEDIA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Online trading service providers are rapidly growing in Indonesia. This study took 96 consumer respondents from the Amefurashi Store in Tokopedia and used purposive sampling techniques to investigate, analyze, and prove whether the promotions carried out in the Amefurashi Store have an effect on purchasing decisions on Tokopedia. Based on the analysis and discussion, it is known that promotion and e-service quality have a positive, significant, and simultaneous effect on purchasing decisions in the Amefurashi Store on Tokopedia, which means that sales promotions are direct stimuli aimed at consumers to make purchases. Sales promotions affect consumers in purchasing decisions..

Item Type: Thesis (Skripsi)
Additional Information: [No Panggil : 1910111159] [Pembimbing : Dienni Ruhjatini Solihah] [Ketua Penguji : Alfatih Sikki Manggabarani] [Penguji I : Rosali Sembiring Colia]
Uncontrolled Keywords: E-Commerce, Tokopedia, Promotion, Small Business, E-service quality
Subjects: L Education > L Education (General)
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: Ariq Kamil Nugroho
Date Deposited: 01 Mar 2023 07:24
Last Modified: 01 Mar 2023 07:24
URI: http://repository.upnvj.ac.id/id/eprint/22934

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