Gagah Fajar Ramadhon, . (2013) PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSSAN PEMBELIAN SUZUKI ERTIGA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (10kB) |
|
Text
AWAL.pdf Download (1MB) |
|
Text
BAB I.pdf Download (342kB) |
|
Text
BAB II.pdf Restricted to Repository UPNVJ Only Download (397kB) |
|
Text
BAB III.pdf Restricted to Repository UPNVJ Only Download (445kB) |
|
Text
BAB IV.pdf Restricted to Repository UPNVJ Only Download (526kB) |
|
Text
BAB V.pdf Download (251kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (252kB) |
|
Text
LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (1MB) |
Abstract
This study was conducted to determine whether the price and quality of products Suzuki Ertiga influence purchasing decisions. This study uses data derived from questionnaires to customers who have made purchases Suzuki Ertiga and obtained a total sample of 34 consumers. The analysis technique used is multiple regression analysis and hypothesis testing using a significance to the 5% level of confidence. Of research by the author, obtained correlation coefficient (R) of 0.976, meaning that the relationship between price and product quality variables on purchasing decisions is very powerful and significant. While the coefficient of determination of 0.954, it is clear that the contribution provided by the variable price and quality products to the buying decision for 95.4%, while the remaining 5.5% is influenced by other factors that are not addressed in this study. And this proves that the variable price and product quality has a significant influence on purchasing decisions.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil : 0910111020] [Penguji II : Suharyati] [Penguji I : Tati Handayani] [Ketua Penguji : Diana Triwardani] |
| Uncontrolled Keywords: | Price, Quality Product, Purchase Decision |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economic History and Conditions H Social Sciences > HE Transportation and Communications |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Muamar Khadafi |
| Date Deposited: | 07 Sep 2022 03:51 |
| Last Modified: | 07 Sep 2022 03:51 |
| URI: | http://repository.upnvj.ac.id/id/eprint/20978 |
Actions (login required)
 |
View Item |