Nur Khofivah, . (2022) ANALISIS PENGARUH E-SERVICE QUALITY, HARGA DAN PROMOSI TERHADAP KEPUASAN PENGGUNA OVO MERCHANT PADA PELAKU UMKM DI DKI JAKARTA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The rapid development of technology and information has brought about changes in the payment system in Indonesia which can be accessed digitally through server-based Financial Technology. This study aims to determine the effect of e-service quality, price and promotion on the satisfaction of ovo merchant users on SMEs in DKI Jakarta. The sampling method used is purposive sampling, with a sample size of 100 respondents. In collecting respondent data using google form. This research uses Smart PLS 3.3 (Partial Least Square) software for analysis tools. The results of the analysis show that: (1) e-service quality has a positive and significant effect on the satisfaction of ovo merchant users on MSME actors in DKI Jakarta, (2) price has a positive and significant influence on ovo merchant user satisfaction on MSME players in DKI Jakarta. Jakarta and (3) promotion has a positive and significant influence on the satisfaction of ovo merchant users on MSME actors in DKI Jakarta.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil; 1810111186] [Pembimbing: Suharyati} [Penguji 1: Nobelson] [Penguji 2; Jenji Gunaedi Argo] |
| Uncontrolled Keywords: | e-service quality, price, promotion, user satisfaction |
| Subjects: | A General Works > AI Indexes (General) B Philosophy. Psychology. Religion > BV Practical Theology E History America > E151 United States (General) H Social Sciences > HC Economic History and Conditions H Social Sciences > HF Commerce H Social Sciences > HJ Public Finance L Education > LT Textbooks Z Bibliography. Library Science. Information Resources > Z665 Library Science. Information Science |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Nur Khofivah |
| Date Deposited: | 22 Sep 2022 02:12 |
| Last Modified: | 22 Sep 2022 02:12 |
| URI: | http://repository.upnvj.ac.id/id/eprint/19179 |
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