Alma Dina Latansa, . (2022) PENGARUH HARGA, BRAND IMAGE, PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA YUNA&CO DI JAKARTA PUSAT. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRACT.pdf Download (10kB) |
|
Text
AWAL.pdf Download (470kB) |
|
Text
BAB 1.pdf Download (78kB) |
|
Text
BAB 2.pdf Restricted to Repository UPNVJ Only Download (173kB) |
|
Text
BAB 3.pdf Restricted to Repository UPNVJ Only Download (201kB) |
|
Text
BAB 4.pdf Restricted to Repository UPNVJ Only Download (913kB) |
|
Text
BAB 5.pdf Download (11kB) |
|
Text
DAFTRA PUSTAKA.pdf Download (148kB) |
|
Text
RIWAYAT HIDUP.pdf Restricted to Repository UPNVJ Only Download (82kB) |
|
Text
LAMPIRAN .pdf Restricted to Repository UPNVJ Only Download (1MB) |
|
Text
HASIL PLAGIARISME.pdf Restricted to Repository staff only Download (9MB) |
|
Text
ARTIKEL KI.pdf Restricted to Repository staff only Download (580kB) |
Abstract
This research is a quantitative study that examines social phenomena with the aim of analyzing and proving the effect of price, brand image, promotion on purchasing decisions. The research population is Yuna&Co consumers in the Central Jakarta area. This study took a sample of 100 respondents using a non-probability sampling technique with purposive sampling method. Data collection was carried out by distributing questionnaires to Yuna&Co consumers. The data analysis technique used is descriptive analysis and inferential analysis assisted by Partial Least Square (PLS) analysis tool in the form of SmartPLS 3.0. Hypothesis testing in this study is used by testing the coefficient of determination and t test using a significance level . The results of this study show that (1) the price variable has a positive and significant effect on purchasing decisions, (2) the brand image variable has a positive and significant effect on purchasing decisions and (3) the promotion variable has a positive and significant influence on purchasing decisions. .
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil : 1810111251] [Pembimbing : Diana Triwardhani] [Penguji 1 : Yuliniar] {Penguji 2 : Miguna Astuti] |
| Uncontrolled Keywords: | price, brand image, promotion and purchase decision |
| Subjects: | Z Bibliography. Library Science. Information Resources > ZA Information resources |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Alma Dina Latansa Anandanti |
| Date Deposited: | 08 Aug 2022 03:21 |
| Last Modified: | 08 Aug 2022 03:21 |
| URI: | http://repository.upnvj.ac.id/id/eprint/19081 |
Actions (login required)
 |
View Item |