PENGARUH PELAYANAN CUSTOMER RELATIONS TERHADAP LOYALITAS PELANGGAN PT. BARBERBOX PUTRANZA INDONESIA

Charisca Amalia, . (2018) PENGARUH PELAYANAN CUSTOMER RELATIONS TERHADAP LOYALITAS PELANGGAN PT. BARBERBOX PUTRANZA INDONESIA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study discusses how the influence of customer relations services on customer loyalty PT. Barberbox Putranza Indonesia survey of barberbox customers This research is a quantitative study. The theory used is the theory of integrated marketing communication (IMC) with the supporting elements of interactive/internet marketing. and consumer behavior which is included in the theory of communication behavior. This research methodology uses a quantitative approach and is a type of explanatory research. From the results of the correlation test, there is a correlation coefficient of 0.552. The result of the calculated r coefficient shows that the value has a significant relationship, because it is located between 0.640 – 0.70 (meaningful), it can be concluded that there is a significant relationship between Variable X (customer relations service) and Variable Y (customer loyalty of PT. Barberbox Senopati Indonesia). The results of the correlation test are very relevant to the theory of customer relations services, namely Reliability, Responsiveness, Assurance, Empathy and Tangibles. The results of the hypothesis test state that the t-count value is 6.469> from the t-table of 1.661 which is obtained from the coefficient table with a significant level of 10% with two sides (97 - 2 = 95 then becomes 1.661) it can be concluded that Ho is rejected and Hadi accepted, which means the greater the influence of customer relations services on customer loyalty PT. Barberbox Putranza Indonesia will have a higher level of customer loyalty. The results of the hypothesis test that the better the customer relations services provided by PT. Barberbox PutranzaIndonesia, the customer loyalty will also increase

Item Type: Thesis (Skripsi)
Additional Information: [No Panggil : 1310411181] [Pembimbing I : Siti Maryam} {Pembimbing II : Puri Bestari} {Penguji : Damayanti}
Uncontrolled Keywords: Customer Relations, Customer Satisfaction, Loyalty, Barberbox
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: Deny Wahyudin
Date Deposited: 26 Jan 2022 07:03
Last Modified: 26 Jan 2022 07:03
URI: http://repository.upnvj.ac.id/id/eprint/15732

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