PENGARUH HARGA, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SEPATU MEREK YONGKI KOMALADI MENS: Studi Kasus Pada Matahari Mall Ciputra Cibubur

Nur Aditya Maulana, - (2019) PENGARUH HARGA, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SEPATU MEREK YONGKI KOMALADI MENS: Studi Kasus Pada Matahari Mall Ciputra Cibubur. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

[img] PDF
AWAL.pdf
Download (1MB)
[img] PDF
ABSTRAK.pdf
Download (87kB)
[img] PDF
BAB I.pdf
Download (328kB)
[img] PDF
BAB II.pdf
Restricted to Repository UPNVJ Only
Download (357kB)
[img] PDF
BAB III.pdf
Restricted to Repository UPNVJ Only
Download (449kB)
[img] PDF
BAB IV.pdf
Restricted to Repository UPNVJ Only
Download (662kB)
[img] PDF
BAB V.pdf
Download (645kB)
[img] PDF
DAFTAR PUSTAKA.pdf
Restricted to Registered users only
Download (281kB)
[img] PDF
RIWAYAT HIDUP.pdf
Restricted to Registered users only
Download (85kB)
[img] PDF
LAMPIRAN.pdf
Restricted to Repository UPNVJ Only
Download (954kB)
[img] PDF
artikel_skripsi_nur_aditya_maulana.pdf
Restricted to Registered users only
Download (505kB)

Abstract

This research is a quantitative research that aims to determine the effect of Price, Product Quality and Promotion. The population in this study were consumers of the mall sun Ciputra Cububur who had bought mens shoes. The sample size was taken as many as 100 respondents, with non probability sampling method, especially incidental sampling. Data collection is done through the distribution of questionnaires. The analysis technique used is the method of PLS (Partial Least Square) analysis. The results of this study indicate that (1) Price has no significant effect on Purchasing Decisions. (2) Product Quality has no significant effect on Purchasing Decisions (3) Promotion has no significant effect on Purchasing Decisions.

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil: 1410111180] [Ketua Penguji: Pandapotan Simarmata] [Penguji I: Dwi Siti Tjiptaningsih] [Penguji II/Pembimbing: Miguna Astuti]
Uncontrolled Keywords: Purchase Decision, Price, Product Quality and Promotion.
Subjects: H Social Sciences > HC Economic History and Conditions
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: Muamar Khadafi
Date Deposited: 16 Apr 2019 02:56
Last Modified: 16 Apr 2019 04:10
URI: http://repository.upnvj.ac.id/id/eprint/136

Actions (login required)

View Item View Item