Jimmie Prasetya Dzaky, . (2021) PENGARUH KUALITAS PELAYANAN DAN KEPERCAYAAN MEREK TERHADAP KEPUASAN PELANGGAN PADA E-COMMERCE LAZADA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study is a quantitative research conducted with the aim of proving and analyzing the effect of service quality and brand trust on customer satisfaction on e-commerce Lazada. The population in this study are people who have shopped or are currently using Lazada e-commerce in the city of West Jakarta. The sample size used was 100 respondents with the Non Probability Sampling method with the type of Purposive Sampling. Data collection is used through the distribution of questionnaires. The data analysis technique used is the Partial Least Square method. The results of this study indicate that the variables of service quality and brand trust have a significant and significant effect on customer satisfaction.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 1710111063] [Pembimbing: Prasetyo Hadi] [Penguji 1: Diana Triwardhani] [Penguji 2: Alfatih Sikki Manggabarani] |
| Uncontrolled Keywords: | Service Quality, Brand Trust, and Customer Satisfaction |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HA Statistics H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HF Commerce H Social Sciences > HN Social history and conditions. Social problems. Social reform |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Jimmie Prasetya Dzaky |
| Date Deposited: | 24 May 2022 08:33 |
| Last Modified: | 24 May 2022 08:33 |
| URI: | http://repository.upnvj.ac.id/id/eprint/13289 |
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