Tasya Shafa Almira Sukmana, - (2021) ANALISIS RELATIONSHIP MARKETING TERHADAP LOYALITAS NASABAH PADA PT BANK RAKYAT INDONESIA (PERSERO), TBK. Tugas Akhir thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study aims to determine the effect of Relationship Marketing which consists of several indicators, namely trust, commitment, communication, and conflict handling on customer loyalty at PT Bank Rakyat Indonesia (Persero), Tbk. Dissemination of data in this study through the distribution of questionnaires. Data analysis using simple linear regression test. This study obtained 110 respondents. This research data analysis tool uses the help of SPSS version 23. Based on the results of the research tests conducted, the results show that relationship marketing has a positive and significant effect on customer loyalty. Keywords: Relationship Marketing, Customer Loyalty.
| Item Type: | Thesis (Tugas Akhir) |
|---|---|
| Additional Information: | [No.Panggil: 1810101025] [Pembimbing: Suharyati] [Penguji 1:Diana Tri Wardhani] [Penguji 2: Ranila Suciati] |
| Uncontrolled Keywords: | Relationship Marketing, Loyalitas Nasabah |
| Subjects: | H Social Sciences > HG Finance H Social Sciences > HJ Public Finance |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) |
| Depositing User: | Tasya Shafa Almira Sukmana |
| Date Deposited: | 24 May 2022 00:52 |
| Last Modified: | 24 May 2022 00:52 |
| URI: | http://repository.upnvj.ac.id/id/eprint/13092 |
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