Maliyana, . (2021) ANALISIS LOYALITAS DONATUR PADA LEMBAGA DOMPET DHUAFA. Tesis thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The research objective is to analyze the factors that are predictors of donor loyalty from the perspective of promotion and service quality with trust as mediation, then apply it to Dompet Dhuafa. A quantitative approach is applied in research by establishing a design of causality. There were 100 donors as the research sample who were determined by purposive sampling technique. Partial Least Square analysis was applied to test the debfab hypothesis with the help of the SmartPLS version 3.0 program. The results of the analysis show that: (1) Service quality can significantly increase the trust and loyalty of Dompet Dhuafa donors, (2) Promotion can significantly increase the trust and loyalty of Dompet Dhuafa donors, (3) Trust can increase the loyalty of Dompet Dhuafa donors significantly, and (4) Trust mediates the effect of service quality and promotion on the loyalty of Dompet Dhuafa donors.
| Item Type: | Thesis (Tesis) |
|---|---|
| Additional Information: | [No. Panggi : 1910121039] [Ketua Penguji : Miguna Astuti] [Penguji I : Alfatih S. Manggabarani] [Penguji II (Pembimbing) : Prasetyo Hadi] |
| Uncontrolled Keywords: | Service Quality, Promotion, Trust, Loyalty |
| Subjects: | H Social Sciences > HC Economic History and Conditions H Social Sciences > HN Social history and conditions. Social problems. Social reform |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S2) |
| Depositing User: | Maliyana - |
| Date Deposited: | 01 Sep 2021 07:35 |
| Last Modified: | 14 Sep 2021 05:23 |
| URI: | http://repository.upnvj.ac.id/id/eprint/12642 |
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