ANALISIS KEPUASAN PELANGGAN DENGAN MENGGUNAKAN METODE STRUCTURAL EQUATION MODELING (SEM) DAN QUALITY FUNCTION DEPLOYMENT (QFD) DI PT. XYZ

Adella Nurha Almaidani, . (2021) ANALISIS KEPUASAN PELANGGAN DENGAN MENGGUNAKAN METODE STRUCTURAL EQUATION MODELING (SEM) DAN QUALITY FUNCTION DEPLOYMENT (QFD) DI PT. XYZ. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Satisfaction. Customer satisfaction at PT. XYZ is also the orientation of the company. However, at this newly established company there is no assessment related to customer satisfaction, so it cannot evaluate what factors cause customer satisfaction and what factors or things can relate to customer satisfaction. The thing that has an influence on service quality is customer trust and can be influenced by service quality. Using the structural equation modeling method can make it easier to find out the value or level of influence between variables. From these results can help evaluate the company by using the Qualty Function Deployement (QFD) method to create a strategy to increase customer satisfaction with the House of Quality (HOQ).

Item Type: Thesis (Skripsi)
Additional Information: [No. Pangil : 1710312027] [Pembimbing 1 : M. Rachman Waluyo] [Pembimbing 2 : Santika Sari] [Penguji 1 : Donny Montreano,] [Penguji 2 : Nurfajriah]
Uncontrolled Keywords: Customer Satisfaction, Service Quality, Structural Equation Modeling (SEM), Quality Function of Deployment.
Subjects: T Technology > TA Engineering (General). Civil engineering (General)
Divisions: Fakultas Teknik > Program Studi Teknik Industri (S1)
Depositing User: Adella Nurha Almaidani
Date Deposited: 19 May 2022 06:17
Last Modified: 19 May 2022 06:17
URI: http://repository.upnvj.ac.id/id/eprint/12595

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