Mitta Amelia Agustine, . (2021) PENGARUH CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN JASA RANAHCREATIVE DI JABODETABEK. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
In the Ranahcreative service, there are several consumers who have canceled the use of the service. The research purpose of this study is to determine: the effect of brand image on consumer purchasing decisions of Ranahcreative in Jabodetabek, either partially or simultaneously. The research methodology used is quantitative with a population of 134 consumers of Ranahcreative. The population of this research was 100 respondents and the sample was selected by using simple random sampling as a sampling technique. The data were collected by means of a questionnaire and using a PLS (Partial Least Square) calculation tool. The results of this research showed that: (1) purchasing decisions can be influenced by brand image. (2) purchasing decisions can also be influenced by price. (3) the purchasing decision is also influenced simultaneously by brand image and price variables.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil : 1710111085] [Pembimbing : Miguna Astuti] [Ketua Penguji : Alfatih S Manggabarani] [Penguji 1: Jenji Gunaedi Argo] |
| Uncontrolled Keywords: | Brand Image, Price, Purchase Decision, and Ranahcreative |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce N Fine Arts > N Visual arts (General) For photography, see TR |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Mitta Amelia Agustine |
| Date Deposited: | 23 Jun 2021 07:54 |
| Last Modified: | 23 Jun 2021 07:56 |
| URI: | http://repository.upnvj.ac.id/id/eprint/9691 |
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