KEPUTUSAN PENGGUNAAN LAYANAN GOFOOD SELAMA MASA PANDEMI COVID-19

Muhammad Muiz Ikram, . (2021) KEPUTUSAN PENGGUNAAN LAYANAN GOFOOD SELAMA MASA PANDEMI COVID-19. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study uses a quantitative descriptive method which is carried out on GoFood services. GoFood is the most popular online food delivery service in Indonesia. GoFood provides a large selection of local and international food. The objective of this study is to analyze the Purchasing Decision on GoFood services has an impact by Lifestyle, Service Quality, and Promotion. The population of thisresearch were GoFood consumers who used services during the Covid-19 Pandemic. Samples were taken are 100 respondents with random sampling. We utilize Google form as a media of questionner to GoFood consumers who used services during the Covid-19 Pandemic. The data analysis technique used is descriptive analysis and inferential analysis with the analysis tool used is PLS (Partial Least Square). The results of this research that the variables of Lifestyle and Service Quality had a positive-significant effect on purchasing decisions. For promotional variables, Purchasing Decisions are not influenced by promotional variables in a positive-significant way.

Item Type:	Thesis (Skripsi)
Additional Information:	[No. Panggil : 1710111011] [Ketua Penguji : Suharyati] [Penguji I : Jenji Gunaedi Argo] [Penguji II : Yuliniar]
Uncontrolled Keywords:	Lifestyle, Service Quality, Promotion, and Purchase Decisions
Subjects:	H Social Sciences > HC Economic History and Conditions H Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User:	Muhammad Muiz Ikram
Date Deposited:	31 May 2021 04:51
Last Modified:	03 Jun 2021 06:33
URI:	http://repository.upnvj.ac.id/id/eprint/9598

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