Erlita Febriani, . (2020) PENGARUH TERPAAN IKLAN DETTOL “PERINGATAN KUMAN” TERHADAP KESADARAN PHBS (PERILAKU HIDUP BERSIH DAN SEHAT) DALAM PENCEGAHAN PENULARAN COVID-19. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Currently the COVID-19 virus is rife throughout the world, without exception in Indonesia. One way to avoid the risk of spreading the infection is getting higher, the community needs to apply PHBS (Clean and Healthy Living Behavior). The lack of public awareness of hygiene and health is one of the concerns during this pandemic. The approach used in this research is quantitative. This study aims to describe and test how much influence the exposure of Dettol "Germs Warning" advertisements on Instagram social media to the awareness of PHBS (Clean and Healthy Behavior) for preventing transmission of COVID-19 among its followers. The population in this study were the followers of the official Dettol Indonesia Instagram account, amounting to 49,000 people. The theory used in this research is the theory of media exposure. The results of the correlation test are known to have a very strong relationship, which means that the audience consciously knows and understands the contents of the message that has been disseminated by Dettol Indonesia with the title warning germs through its official Instagram account @dettolindonesia. The results of the coefficient of determination test show a strong correlation or relationship between the level of exposure to media advertisements and the level of awareness. The results of the calculation of the significance test (t test) can be concluded that H0 is rejected and Ha is accepted. Keywords: Advertising, Awareness, PHBS, Media Exposure
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil : 1610411082] [Pembimbing : Windhi Tia Saputra] [Penguji 1 : Supratman] [Penguji 2 : Ratu Laura Mulia Baskara Putri] |
| Uncontrolled Keywords: | Advertising, Awareness, PHBS, Media Exposure |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | Erlita Febriani |
| Date Deposited: | 12 Jan 2022 02:42 |
| Last Modified: | 12 Jan 2022 02:42 |
| URI: | http://repository.upnvj.ac.id/id/eprint/8741 |
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