KEPUASAN PELANGGAN PENGGUNA JASA SIM CARD: (Studi pada Generasi Milenial Penguna Jasa Simcard Tri yang Beraktifitas di Gandaria Utara)

Muhammad Bukhari, . (2020) KEPUASAN PELANGGAN PENGGUNA JASA SIM CARD: (Studi pada Generasi Milenial Penguna Jasa Simcard Tri yang Beraktifitas di Gandaria Utara). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research is a quantitative study that aims to determine the effect of price, product quality and service quality on customer satisfaction. The population in this study was Tri simcard customers in North Gandaria. The sample size was taken as many as 75 respondents, with a non-probability sampling method with a purposive sampling method. Data collection was carried out through questionnaires. The analysis technique used is the PLS (Partial Least Square) analysis method with SmartPLS3.0 software. The results of this study indicate that (1) Price has a positive and significant effect on customer satisfaction with a path coefficient of 0.487. (2) product quality has a negative and not significant effect on customer satisfaction with a path coefficient of -0.077. (3) Service quality has a positive and significant effect on customer satisfaction with a path coefficient of 0.678

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil : 1410111112] [Ketua Penguji : Prasetio Hadi] [Penguji I : Tati Handayani] [Penguji II (Pembimbing) : Alfatih S Manggabarani]
Uncontrolled Keywords: Price, Product Quality, Quality Service, and Costumer Sastisfaction
Subjects: H Social Sciences > HC Economic History and Conditions
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: Muhammad Bukhari
Date Deposited: 14 Jan 2022 08:34
Last Modified: 14 Jan 2022 08:34
URI: http://repository.upnvj.ac.id/id/eprint/8394

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