KEPUASAN PELANGGAN TOPAZ MUSIC SCHOOL KEMANG PRATAMA

Muhammad Rifky Alfandi, . (2020) KEPUASAN PELANGGAN TOPAZ MUSIC SCHOOL KEMANG PRATAMA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This Research is a quantitative descriptive methods that carried out on Topaz Music School Kemang Pratama. The purpose of this research is to determine whether Customer Satisfaction in Topaz Music School Kemang Pratama is influenced by Brand Image, Price, and Service Quality. Customer satisfaction is important for a business if they don’t want to lose their customers. The population of this research is for customer that still using the services of music institutions Topaz Music School Kemang Pratama. Sample takes as many as 75 respondents using the Quota Sampling method. The questioner is distribute using Google Form. This quantitative analysis technique is using analytical tool called Partial Least Square (PLS). The results shows that Brand Name were influential and significant for Customer Satisfaction. While Price and Service Quality variable don’t effect and not significant.

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil : 1610111099] [Ketua Penguji : Lina Aryani] [Penguji 1 : Jenji Gunaedi Argo] [Penguji 2/Dosen Pembimbing : Yuliniar]
Uncontrolled Keywords: Customer Satisfaction, Brand Name, Price, Service Quality
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: Muhammad Rifky Alfandi
Date Deposited: 18 Aug 2021 07:52
Last Modified: 18 Aug 2021 07:52
URI: http://repository.upnvj.ac.id/id/eprint/7913

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