KEPUTUSAN PEMBELIAN E COMMERCE SHOPEE

Dynanda Amelyea Cantika Putri, . (2020) KEPUTUSAN PEMBELIAN E COMMERCE SHOPEE. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research aims to analyse and find out whether there is an influence between sales promotion, word of mouth, and e service quality toward consumer buying decisions. The method that used in this research is descriptive quantitative with 100 respondents of e commerce Shopee consumer which is spread in Jakarta Selatan. The data analysis system used is through quesionnare with descriptive and inferential analysis techniques using Smart PLS 3.2. Results of this research showed that sales promotion and e service quality are positively influence consumer buying decisions. In contrast, word of mouth has no influence toward consumer buying decisions.

Item Type:	Thesis (Skripsi)
Additional Information:	[No. Panggil: 1610111174] [Pembimbing: Miguna Astuti] [Penguji 1: Diana Triwardhani] [Penguji 2: Lina Aryani]
Uncontrolled Keywords:	Buying decisions; E commerce; E service quality; Sales promotion; Word of mouth.
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User:	Dynanda Amelyea Cantika Putri
Date Deposited:	20 Jan 2022 05:44
Last Modified:	20 Jan 2022 05:44
URI:	http://repository.upnvj.ac.id/id/eprint/7785

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