ANALISIS MINAT BELI SEPATU SNEAKERS NIKE

Mohammad Alip Al Fayed, . (2020) ANALISIS MINAT BELI SEPATU SNEAKERS NIKE. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study aims to analyze and prove the influence of Brand Image, Promotion and Price on Interest in Buying Nike senakers shoes. This research method is quantitative descriptive with 75 users of Sneakers users in the Jakarta area. Data collection was carried out through a questionnaire with a purposive sampling method and descriptive data analysis techniques using Smart PLS 3. The results of this study indicate that promotions and prices have a positive effect on buying interest. Whereas Brand Image has no effect on Purchase Interest.

Item Type:	Thesis (Skripsi)
Additional Information:	[No.Panggil: 1610111197] [Pembimbing : Yuliniar dan Suharyati] [Penguji 1:Lina Aryani] [Penguji 2: Faisal Marzuki]
Uncontrolled Keywords:	Keywords: Brand Image, Price , Promotion, Purchase Interest
Subjects:	A General Works > AS Academies and learned societies (General) H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User:	Mohammad Alip Al Fayed
Date Deposited:	02 Sep 2021 13:48
Last Modified:	02 Sep 2021 13:48
URI:	http://repository.upnvj.ac.id/id/eprint/7689

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