KEPUTUSAN PEMBELIAN PADA COFFEE SHOP ROUTINE

Meirina Purnama Ningrum, . (2020) KEPUTUSAN PEMBELIAN PADA COFFEE SHOP ROUTINE. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research is a quantitative research that aims to determine the effect of store atmosphere and service quality on purchase decision. The population in this study are consumer and customer of coffee shop Routine. The sample size was taken as many as 50 respondents, with a probability sampling method, with simple random sampling. Data collection was carried out through questionnaires using google form. The analysis technique used is the method of PLS (Partial Least Square) analysis with SmartPLS 3.0 software. The results of this study indicate that (1) store atmosphere significantly influence purchase decision with path coefficient values of 0,680. (2) service quality does not influence purchase decision with the path coefficient of 0,244.

Item Type:	Thesis (Skripsi)
Additional Information:	[No. Panggil: 1610111178] [Pembimbing: Yuliniar] [Penguji 1: Pandapotan Simarmata] [Penguji 2: Pusporini]
Uncontrolled Keywords:	Store Atmosphere, Service Quality and Purchase Decision.
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HV Social pathology. Social and public welfare
Divisions:	Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User:	Meirina Purnama Ningrum
Date Deposited:	14 Jan 2022 07:56
Last Modified:	14 Jan 2022 07:56
URI:	http://repository.upnvj.ac.id/id/eprint/7642

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